Green Business Conference - Review from San Francisco

I just came back from the Co-Op America Green Business Conference, the leading conference for green businesses that was held in San Francisco last week. While there were lots of small companies full of enthusiasm to "change the world" the conference was a bit light on real business issues. There were, however, a few very good speakers, one of whom was Eric Friedenwald-Fishman from the Metropolitan Group, who gave the highlights from his recently published book: Marketing That Matters: 10 practices to profit your business and change the world. Not only is it printed on post-consumer recycled paper, it's also available in it's entirety online--for free! Definitely worth a look if your business is trying to do well while doing good.