Does Anybody Know It's Earth Day?

With all the green marketing, CSR, "WE" campaign marketing going on you'd think that Earth Day 2008 would warrant at least a mention in the mainstream media. While there are some who think we've reached the proverbial tipping point in everything "green," others are just not buying that consumers care that much. If the Wall Street Journal, New York Times and CNN.com are any indications, these doubters may be right.

Earth Day may appear on the calendar but it didn't make a single headline in the three media outlets mentioned above (Intel ran an ad below the fold on the Journal next to an article on planting veggies in your yard instead of grass). This despite the Earth Day Network's claim that "Earth Day 2008 is expected to be the biggest yet! From Tokyo to Togo, to our flagship event on the National Mall in Washington, DC and 7 other U.S. cities, we will be galvanizing millions of people around the world behind a Call for Climate, our global warming action theme. Hundreds of events are popping up all over the globe and April 22 should be a most memorable Earth Day. We will be asking people to call their government and urge significant and equitable action on climate change."

I guess Primary Day in PA is a bigger story....