Who Says There's No Such Thing As A Free Lunch?

Since we're all about to focus more on fireworks and BBQs than work, here's something from the lighter side. Last week in Crain's New York I read about the new "loyalty" program put in place by famed restaurateur Danny Meyer of the Union Square Hospitality Group. Customers who shell out big bucks to throw a wedding, bar mitzvah, or corporate event through the catering company earn points which can be redeemed at places like The Modern (at the Museum of Modern Art aka MOMA) or Eleven Madison Park. Ok, let me get this straight, if I drop $25,000+ to make junior a man I get lunch for two at Gramercy Tavern?! This sure makes 50,000 miles on United to fly round trip NY/PDX look pretty reasonable--even with the $25 fuel surcharge!