There's no doubt that people are really starting to pay attention to and in many cases really care about the environment - funny what $4/gallon gas can do to sway people! But among the real efforts to make positive change is a good bit of "greenwashing." I'm sure at some point this holiday weekend I'll hear about "natural" coals roasting organic vegetables and farm raised beef on the BBQ, while watching non-toxic fireworks explode in the sky. To this point, a very funny post was submitted to treehugger called "5 steps to effective greenwashing."
I wonder what this person will think of Waste Management's beta launch of "greenopolis.com" which they are calling "the first green, interactive, collaborative, educational website to bring together communities, environmental organizations, universities, foundations and corporations to reward individuals for making incremental positive environmental changes." I mean who better to build a site like this than the guys who collect your trash?! To their credit, they've partnered with several real environmental groups, but I have a hard time swallowing their claim that they an environmental company.
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